Throughout February the racing industry bombarded the public with promotional gimmicks such as the ‘1p Meal Deal’ and the ‘£5 Credit Cruncher’ – televised nationally during peak viewing times and at great expense to the industry.
However, because of snow and icy conditions in early February many tracks were forced to close with a loss of 1000’s of attendances. In a desperate attempt to claw back the punters the racing industry then launched a national campaign and ‘Free Entry’ vouchers were printed in the Sun newspaper.
Despite this heavy media campaign to superficially boost attendances – Manchester’s Belle Vue stadium have announced they are to drop their midweek meeting and make at least six senior positions redundant. This will be a huge psychological blow to the industry, as Belle Vue is seen as the Jewel in the Crown of the five GRA owned stadiums.
Coral bookmakers, who own Romford and Hove stadiums have admitted that both stadiums are struggling and Kevin Wilde – head of stadia – who is attempting to address the situation has said ‘Were not talking tinkering with them either, they both need major surgery’.
Please contact email@example.com if you would like to support the successful leafleting campaign at Belle Vue.